HealthAssure

HealthAssure operates as a health-tech aggregator at the intersection of HealthTech and FinTech, focused on primary healthcare services in India. Founded in 2011 by Varun Gera, the company was established to aggregate primary care services for both corporate clients and individuals. Gera, who serves as the CEO, brought over two decades of leadership experience from roles at UnitedHealthcare India, GE Money, and ICICI Bank, leveraging his background to address gaps in the Indian healthcare market. His journey began after identifying the complexities and stress associated with managing healthcare needs, aiming to build a more accessible and trusted ecosystem.

The company's business model is centered on providing access to a broad network of primary care centers, initially focusing on the B2B segment by offering end-to-end management of employee healthcare programs for corporations. This includes health risk assessments, access to a discounted medical network, and customized healthcare plans for employees. HealthAssure serves prominent corporate clients such as Deloitte, GE, and Deutsche Bank. The company generates revenue through multiple streams, including corporate health benefits, insurance medicals, tele-medicals, and its innovative OPD (Out-Patient Department) insurance products, which it was first to market. A subscription-based model is also utilized, where the company takes a percentage of each transaction facilitated through its platform.

HealthAssure's core offering is a digital platform that connects users to a vast, verified network of healthcare providers across 1,200 cities in India. This network encompasses over 6,500 centers, including general practitioners, specialists, diagnostic labs, and pharmacies. The platform facilitates a range of services such as booking doctor appointments, tele-consultations, health check-ups, pharmacy deliveries, home care, and fitness services. Users can access these services through a mobile app or WhatsApp, which simplifies the process of managing their health needs. A key milestone was the acquisition of fitness startup FitMeIn in 2020, which expanded its service offerings. The company has secured total funding of $11.6 million over six rounds, with significant investments from firms like Blume Ventures, Rajiv Dadlani Group, and Leo Capital.

Keywords: primary healthcare, health-tech aggregator, OPD insurance, corporate wellness, employee healthcare benefits, digital health platform, healthcare network, tele-consultation, diagnostic services, Indian healthcare market, Varun Gera, B2B healthcare, Health Risk Assessment, medical network aggregator, corporate health plans, pharmacy delivery, home care services, online doctor appointments, preventative care, health services