Health In Her Hue

Health In Her HUE operates as a digital health platform meticulously designed to address racial health disparities by connecting Black women and women of color with culturally sensitive healthcare providers, evidence-based health content, and a supportive community. The company was established in 2018 by Ashlee Wisdom and Eddwina Bright. Wisdom, the current CEO, has a background as a public health innovator, holding a Master of Public Health from New York University and a Bachelor of Science in Psychology from Howard University. Her personal experiences with the healthcare system and her academic exposure to racial health disparities fueled her motivation to create the platform. Bright, who is no longer with the company, brought expertise in operations and product development with an MBA from Columbia Business School.

The business generates revenue through partnerships with health plans, consumer health companies, and pharmaceutical corporations, while the platform remains free for its members. This B2B model allows the company to provide its resources without cost to the end-user, ensuring wider accessibility. The company's core mission is to serve as the first point of contact for women of color regarding their health, aiming to become a trusted alternative to generalized search engines for health-related questions. Significant milestones include raising a $1 million pre-seed round in 2021 and a subsequent $3 million seed round in early 2024, led by Seae Ventures with participation from notable investors like Johnson & Johnson Impact Ventures and the Morgan Stanley Inclusive Ventures Lab. This brought the company's total funding to over $4 million.

The platform's offerings are structured around three pillars: connections, content, and community. The 'connections' component features a comprehensive directory of over 1,300 vetted healthcare providers across more than 60 specialties, allowing users to find professionals who understand their unique experiences. The 'content' library provides reliable articles and videos on a wide range of health topics, from chronic diseases to mental health, all tailored to the lived experiences of women of color. Finally, the 'community' aspect includes forums for peer-to-peer discussions and the 'Care Squad' program, which offers physician-designed curriculum and peer support groups for specific health conditions over a four-month period.

Keywords: digital health, health equity, women of color healthcare, culturally competent care, Black women health, provider directory, health disparities, community health, patient support, femtech, health literacy, racial health disparities, peer support, healthcare access, telehealth, wellness platform, diverse providers, maternal health, chronic disease management, mental health resources