Hayhay

Hayhay is a Turkish financial technology company established in 2020 by founders Emre Torun, Yunus Emre Torun, and Omer Faruk Torun. Based in Istanbul, the firm operates as a next-generation payment platform, targeting both individual and corporate customers with digitalized payment processes. The company's core offering is a digital wallet that facilitates a range of financial transactions available 24/7.

The business model rests on three main pillars: processing bill payments, enabling personal loans through banking partnerships like Fibabanka, and collecting commissions from transactions. This diversified approach allows the company to tap into the growing demand for convenient financial services. Hayhay's platform provides users with a mobile application for bill payments, money transfers, and online shopping. Users can load money into their wallets to execute these transactions.

A key product is the Hayhay prepaid Mastercard, available in both physical and digital forms, which allows for secure online and in-store purchases without a credit card or the risk of debt. The service also includes features such as cashback rewards of up to 15% on purchases in specific categories like fuel and groceries, the ability to pay utility bills in installments, and a streamlined process for receiving security deposit refunds from utility companies. Through its partnership with Gazdata, Hayhay also offers a service to help users monitor and save on natural gas consumption.

Keywords: digital wallet, fintech, payment platform, e-money, bill payments, money transfers, prepaid cards, personal loans, cashback rewards, financial services