Hawthorne Effect

Hawthorne Health is a clinical research network focused on expanding access to clinical trials by integrating research into community healthcare settings and patients’ homes. With a network of 75 community-based sites across the United States, the company aims to eliminate traditional barriers to trial participation, such as geographic distance and lack of trust, by embedding research in familiar environments. This approach increases patient enrollment, retention, and compliance, while also ensuring data collection is representative of diverse populations.

The company leverages experienced investigators, research nurses, and advanced technology to streamline trial operations and maximize outcomes. Hawthorne Health covers a broad range of therapeutic areas, including cardiovascular, dermatology, gastroenterology, immunology, infectious disease, metabolic, neurology, pediatrics, psychiatry, rare disease, and respiratory/pulmonology. Its home visit solution allows complex assessments and study visits to be conducted in patients’ homes, further reducing barriers and supporting inclusion.

Hawthorne Health collaborates with sponsors and partners to deliver high-quality, protocol-compliant data, supporting transformative breakthroughs in medicine. The company’s model is recognized for driving diversity in research and enabling real-world evidence generation that reflects the broader patient population.

Keywords: clinical trials, community research sites, patient access, home visits, diversity in research, real-world data, protocol compliance, therapeutic areas, technology-enabled research, patient retention, healthcare partnerships, clinical operations, inclusion, decentralized trials