HauteDecor
Wreath hangers.
| Date | Investors | Amount | Round |
|---|---|---|---|
$12.0m | Late VC | ||
| Total Funding | 000k | ||
Haute Decor, operating as OIC Products, LLC, is a family-owned business based in Texas that has been manufacturing and selling home decor products since 1997. The company's inception traces back to 1996 when one of the founders, identified as Jeff, sought a practical alternative to using nails for hanging Christmas stockings on the mantelpiece for his wife. This led to the creation of a lightweight, secure, and economical stocking holder, which became a foundational product.
The company's business model centers on designing and manufacturing decorative items that address common decorating challenges. Haute Decor operates primarily in the consumer goods and home decor market, with a strong emphasis on seasonal and holiday-related products. Its product catalog includes a wide variety of items such as wreath hangers, stocking holders, and artificial topiaries. The company's revenue is generated through the sale of these products via its own e-commerce website, oicdirect.com, and through partnerships with major retail chains like Target, Wayfair, Walmart, and The Home Depot.
Haute Decor's product line is extensive, featuring items designed for various holidays and year-round use. A key product category is its collection of adjustable wreath hangers, which are designed to be weather-resistant and can support significant weight. Another notable product is the Original MantleClip stocking holder. The company also offers pre-lit artificial wreaths for occasions like Halloween and Christmas, which often incorporate features like battery operation and timers. Many products, such as their patented designs, are developed in-house to solve specific customer needs, like pinch-free magnetic hangers and adjustable topiaries made from recycled materials.
Keywords: seasonal decor, holiday decorations, home accessories, wreath hangers, stocking holders, family-owned business, e-commerce, consumer goods, Christmas decor, Halloween decor, mantel clips, artificial wreaths, patented designs, decorative solutions, home improvement, online retail, OIC Products, adjustable hangers, seasonal products