HashCube
Develops and creates freemium mobile games.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
$680k | Series A | ||
| Total Funding | 000k | ||
Based in Bangalore, India, HashCube operates as a mobile game development studio with a clear focus on the casual gaming sector. The company was established in 2008 by co-founders Deepan Chakravarthy and Ramprasad Rajendran, who launched the venture with an initial focus on a sudoku website. Their journey included participation in the iAccelerator program by the Centre for Innovation, Incubation and Entrepreneurship (CIIE) at the Indian Institute of Management, Ahmedabad, which supports early-stage technology companies.
HashCube's business model is centered on a freemium approach, where games are free to play, and revenue is generated through in-app purchases (IAPs). The company employs a proprietary framework called the "Quest Model" to monetize its games, which structures gameplay as a journey across various levels with certain constraints, encouraging IAPs. This strategy is part of their "fewer titles, bigger titles" philosophy, aiming to create deep games that maintain player engagement over extended periods. The studio targets a global audience, making its games available for tablets and smartphones on both iOS and Android operating systems, as well as on Facebook.
The company's flagship product is "Sudoku Quest," a game that combines the classic puzzle with an adventure narrative where players progress through maps as a "sudoku-ninja." This title has been played by over 3 million users and is noted for its monetization strategy. Building on this, the studio has also developed other games like "Gummy Pop," "DotGame," and "Sudoku Solver." HashCube has successfully raised capital to fuel its growth, securing a total of approximately $849,000 over four funding rounds. A significant Series A funding round in 2013-2014, led by Nazara Technologies, raised around $700,000 and also included investors like Indian Angel Network and Blume Ventures.
Keywords: mobile gaming, casual games, freemium, in-app purchases, puzzle games, Sudoku Quest, game development, Bangalore, Deepan Chakravarthy, Ramprasad Rajendran