Hash
A new startup in consumer goods.
Employees
Enterprise value
$14—21m
| Date | Investors | Amount | Round |
|---|---|---|---|
$3.5m | Angel | ||
| Total Funding | 000k | ||
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Founded in 2020 by Shwetank Jain, Hash operates as a direct-to-consumer (D2C) cigarette brand in India, targeting the Gen Z and Millennial demographics. The company is also developing technology to digitize the businesses of paanwalas and small shop owners.
Hash's business model is twofold. Firstly, it operates as an internet-first brand, selling its tobacco products directly to consumers. Secondly, it is creating a technology platform to support the digitalization of small, local retailers in India, which will also serve as a distribution channel for its products.
Keywords: D2C, tobacco, cigarettes, Gen Z, Millennials, paanwalas, retail technology, CPG, FMCG, India
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