Harmony

Based in Tokyo, Japan, Harmony Inc. is a venture-backed company developing a digital fashion application for the metaverse. Founded in June 2023 by CEO Atsushi Harashima, the company aims to build the next generation of fashion infrastructure. Harmony secured $308K in a Seed Round in September 2024.

The company operates in the E-commerce, SaaS, and clothing sectors. Its core offerings include an e-commerce site for digital fashion items compatible with multi-platform metaverses, creation support for brands and creators, and the operation of its digital fashion social network app, "flah". The "flah" camera application allows users to wear digital fashion items and interact with friends in real life through augmented reality. Additionally, Harmony provides a "Digital Fashion Mirror" for retail stores, enabling customers to virtually try on clothes, and runs "harmony Lab" to explore the potential of digital fashion with a wider community.

Harmony's business model encompasses a marketplace for digital wearables, an SNS app, and providing technology and sales support for entities entering the digital fashion space. The company has collaborated with the city of Yokosuka, Japan, to offer an AR experience where users can try on virtual "Sukajan" jackets, blending digital fashion with local tourism promotion.

Keywords: digital fashion, metaverse, augmented reality, AR application, virtual clothing, SaaS, E-commerce, multi-platform metaverse, fashion infrastructure, digital wearables, virtual try-on, flah app, creator support, digital marketplace, fashion technology