Hapz
Provider of an online ticket bidding platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
SGD680k | Seed | ||
| Total Funding | 000k | ||
Founded in 2015 by Singapore Management University alumni Kendrick Wong and Lai Xin Chu, Hapz is a technology company targeting the event management industry. The venture originated from Wong's firsthand experience in the events sector, where he identified challenges for organizers in reaching target audiences, and for consumers in discovering relevant events. Initially a marketing and curated events platform, the business pivoted to become a comprehensive digital operating system for event organizers. The company is registered under the legal entity PLAIN VANILLA GROUP PTE. LTD.
Hapz provides an integrated platform designed to streamline event management for organizers. Key functionalities include ticket booking systems, real-time data analytics, and on-the-ground payment processing solutions. A notable feature is the implementation of dynamic pricing, akin to the surge pricing model used by ride-hailing services. This allows event organizers to adjust ticket prices based on factors like demand, inventory, and timing, aiming to maximize attendance and revenue for events that often run below full capacity. The business model generates revenue through commissions from ticket sales facilitated on the platform. A portion of this commission is shared back with consumers as 'Hapz Credits,' a rewards system designed to offer competitive pricing.
Serving the Singapore market, Hapz has established partnerships with major events such as Beerfest Asia, the Singapore Yacht Parade, and F1 Community Events. The company has also collaborated with prominent brands like Singtel, Shopee, and Grab to enhance its reach. Since its inception, Hapz has secured funding through several rounds, including an accelerator/incubator round in 2016, a seed round in 2017 that raised approximately $500,000, and a Series A round in 2022. The company is focused on expanding its operations within the broader Southeast Asian market.
Keywords: event management platform, ticketing technology, dynamic pricing, event analytics, on-ground payments, event ecosystem, Singapore events, Southeast Asia events, Kendrick Wong, Lai Xin Chu, Beerfest Asia, F1 Community Events, real-time data analytics, event marketing, digital operating system for events, ticket booking, consumer rewards, Hapz Credits, event discovery, PLAIN VANILLA GROUP