Happy Socks
Designer socks and underwear with colorful, creative patterns.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 Valuation: €0.0 1.8x EV/Revenue 13.9x EV/EBITDA | round | |
| N/A | N/A | Debt | |
| Total Funding | 000k | ||
| EUR | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 49 % | 50 % | 31 % | (5 %) | (8 %) | 3 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 18 % | 14 % | 13 % | 3 % | (6 %) | - | 6 % |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 14 % | 11 % | 10 % | 1 % | (8 %) | (6 %) | 6 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Related Content
Happy Socks is a Swedish manufacturer and retailer of socks and underwear, known for its creative designs and colorful patterns. The company was founded in 2008 by Mikael Söderlindh and Viktor Tell with the vision of transforming an everyday essential into a colorful design piece that promotes happiness. Söderlindh had a background in the advertising industry, while Tell was a graphic designer and illustrator. Their combined expertise helped shape the brand's strong visual identity and marketing-driven approach.
The business operates on a direct-to-consumer model through its e-commerce website, as well as through wholesale partnerships with retailers in over 90 countries. Happy Socks products are available in more than 10,000 points of sale worldwide, in addition to its own concept stores. The company's target market includes consumers who appreciate fashion, design, and self-expression. The product range, initially focused on socks, has expanded to include underwear and other accessories, all characterized by unique patterns and high-quality materials. The business model is centered on turning a commodity item into a desirable fashion accessory, encouraging repeat purchases and gifting.
A significant milestone in the company's history was the acquisition of a majority stake by Palamon Capital Partners in 2017, which valued the company at SEK 725 million. This investment was intended to support the brand's growth strategy, focusing on expanding its retail footprint and online presence. The founders, Söderlindh and Tell, remained active in the company's management following the acquisition.
Keywords: designer socks, colorful underwear, fashion accessories, direct-to-consumer, e-commerce, apparel retail, Swedish design, lifestyle brand, creative patterns, global distribution