Happy Not Perfect

Happy Not Perfect is a mental wellness company centered on a mobile application designed to make emotional health support accessible and practical for daily life. Founded in 2017 by Poppy Jamie, the company was born from her personal experiences with anxiety and burnout, coupled with insights from her neurotherapist mother. Jamie's background as a television presenter and a graduate of the London School of Economics provided her with a unique perspective on the pressures of modern media and the rising mental health concerns among millennials and Gen Z. She recognized a gap in the market for mental health tools that were engaging and easy to integrate into a daily routine, which led her to spend over three years working with neuroscientists and psychologists to develop the app.

The company's primary offering is its app, which functions as an interactive 'mind gym'. It provides users with personalized, gamified workout routines based on their current mood. Key features include a daily seven or eight-step happiness workout, guided meditations, breathing exercises, a gratitude journal, and a 'burn bin' to virtually release negative thoughts. These tools are science-backed and designed to be completed in under five minutes, making mental self-care a manageable daily habit. The business operates on a freemium model, offering core features for free alongside a premium subscription for unlimited access to its extensive library of over 300 sessions. In September 2022, Happy Not Perfect was acquired by JumpStart Games Inc., the company behind Neopets. Following the acquisition, the company has also focused on a B2B model, licensing its technology to other businesses to integrate into their platforms. Beyond the digital app, the brand has expanded into physical products, including journals and aromatic sprays, and has explored pop-up events to foster an offline community.

Poppy Jamie's journey is deeply intertwined with the company's mission. Having experienced the pressures of the entertainment industry and the impact of social media, she became an advocate for mental health, even delivering a TEDx talk titled 'Addicted to Likes'. This personal struggle fueled her to create a solution that was relatable and non-intimidating. She has since authored a book, "Happy Not Perfect: Upgrade Your Mind, Challenge Your Thoughts, and Free Yourself from Anxiety," further extending the brand's philosophy. Before Happy Not Perfect, Jamie co-founded the accessories brand Pop & Suki, showcasing her entrepreneurial spirit. Her work has earned her recognition, including being named in Forbes' '30 under 30' and an appointment to the advisory board of UCLA's Stewart and Lynda Resnick Neuropsychiatric Hospital.

Keywords: mental wellness app, mindfulness, stress management, anxiety relief, emotional health, Poppy Jamie, daily meditation, mood tracker, guided breathing, gratitude journal, mental fitness, self-care app, digital wellbeing, freemium model, B2B wellness, JumpStart Games, Neopets, mental health support, emotional resilience, neuroscience-backed, self-help, positive mindset, corporate wellness