Happigo
Happigo.com is an e-commerce website with the integration of selected products from various brands.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
$232m | Post IPO Equity | ||
| Total Funding | 000k | ||
| CNY | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 12 % | 10 % | (11 %) | 7 % | (4 %) | 3 % | 10 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 46 % | 46 % | 52 % | 49 % | 55 % | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | 14 % | 14 % | 13 % | 24 % | 10 % | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| R&D % of revenue | 1 % | 2 % | 2 % | 2 % | 2 % | - | - |
Source: Company filings or news article, Equity research estimates
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Happigo, established in 2005, operates as a multichannel e-retailer based in Changsha, China. As a wholly-owned subsidiary of Hunan TV, the company initially focused on TV home shopping, with television programs accounting for a significant portion of its sales. The business model primarily involves selling electronics and cosmetics through a combination of television broadcasts, online platforms, and telephone orders. Over the years, the company has expanded its reach and is now a public entity with multiple institutional investors, including CITIC Capital and Sequoia Capital.
The company's core business revolves around a direct-to-consumer sales approach. It leverages the broad audience of its parent company, Hunan TV, to showcase products and drive sales. While TV shopping remains a crucial channel, Happigo has also developed its online presence to cater to a wider customer base. This integrated strategy allows them to market products across different media, capturing a diverse set of consumers who prefer shopping through various channels. The product selection is concentrated on high-demand categories such as electronics and beauty products.
Happigo functions in a competitive e-retailing market, with major players like Amazon and JD.com as key competitors. The company has also made strategic investments, such as in Mango TV, to further bolster its media and e-commerce synergy. This reflects a strategic effort to maintain its market position by combining media content with retail, creating a comprehensive ecosystem that engages consumers and drives transactions. The company has publicly listed, marking a significant milestone in its growth and establishing its presence in the financial markets.
Keywords: multichannel e-retail, TV home shopping, direct-to-consumer, electronics retail, cosmetics sales, Hunan TV, online retail, Chinese e-commerce, public company, CITIC Capital, Sequoia Capital, Mango TV investment, Changsha business, media commerce, digital retail, telephone orders, consumer goods, e-commerce platform, home shopping network
Tech stack
Investments by Happigo
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