Haoxiang Gouwu

Haoxiang Shopping Co., Ltd. (好享购物股份有限公司), established on July 31, 2008, is a media-focused retail company headquartered in Nanjing, China. The company operates on a business-to-consumer (B2C) model, integrating various virtual sales channels including television, internet, catalogs, and mobile platforms to offer a diverse range of products directly to consumers. Its legal representative is Guo Chengtao, and a major shareholder is Jiangsu Broadcasting Corporation, which holds a 95% stake.

The company's core business revolves around providing a wide array of goods through its multi-platform presence. Product categories include home appliances, digital devices, home goods, personal care, food, maternal and child products, beauty, and apparel. Haoxiang Shopping positions itself as a new media shopping entity, leveraging its connection with Jiangsu Broadcasting to reach a broad audience via television shopping, which is complemented by its e-commerce website (hao24.com) and mobile app. This strategy allows it to serve customers by providing a convenient and multifaceted shopping experience, supported by a robust supply chain and logistics system.

To enhance customer engagement and loyalty, Haoxiang Shopping offers various promotions such as coupons, point redemption programs, and exclusive member deals. The company has also invested in technology to improve the user experience, developing features like a smart shopping assistant and live streaming commerce. In March 2010, the company secured an undisclosed amount in an Angel funding round from investors including Yida Capital and Taifu Yitouzi.

Keywords: media retail, home shopping, television shopping, e-commerce, multi-channel retail, B2C, general merchandise, consumer goods, Jiangsu Broadcasting, online marketplace, catalog sales, mobile commerce, live stream shopping, digital retail, Chinese retail market