Handys

Handys Co., Ltd. operates as a specialized property management company in South Korea, focusing on the consignment operation and management of residential and accommodation facilities. Established in March 2016 by CEO Jeong Seung-ho, the company initially launched as an O2O platform providing cleaning, laundry, and facility management services for Airbnb hosts. A significant pivot occurred in August 2019, when Handys transitioned its core business to a consignment operation service for accommodation facilities, a move that has since defined its trajectory.

The company's business model is centered on maximizing the value and operating profit of real estate assets for its clients. Handys provides a comprehensive suite of services that includes real estate development consulting, residence hotel operations, hybrid rental management, and facility management. Its core service involves managing entire residential hotels and officetels, handling everything from space design and furnishing to daily operations, marketing, and guest services. This allows property owners to generate stable revenue without being involved in the complexities of day-to-day management. For residents and guests, Handys aims to blend the comfort of home with the excitement of travel, offering spaces suitable for short-term stays, workations, and month-long living arrangements.

A key offering is the "Hybrid Stay" model, a rental management solution for officetels and urban housing that goes beyond typical co-living services by optimizing rental strategies based on the duration and method of residence. Furthermore, Handys launched a specialized facility management (FM) and leasing management business in 2024, focusing on maintenance, risk prevention, and cost reduction to preserve and enhance building value. The company has demonstrated significant growth, reporting over 50 billion KRW in sales and managing over 3,600 rooms across 26 branches nationwide by the end of 2023. Handys has successfully attracted investment to fuel its expansion, including a Pre-A round in February 2021 and a Series A round in August 2022.

Keywords: property management, hospitality management, residence hotel operation, real estate consulting, facility management, consignment operation, accommodation services, hybrid rental, South Korea, proptech, asset management, officetel management, serviced residences, hospitality solutions, property value optimization, rental management, building management, real estate services, hospitality industry, investment property management