Handstand
On-demand mobile personal training and fitness app.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
$1.0m | Seed | ||
| Total Funding | 000k | ||
Handstand is a digital platform that connects personal trainers and fitness instructors with customers via an iOS and web application. Launched by Tiffany Hakimianpour, the service allows users to book a variety of one-on-one workout sessions, including yoga, boxing, Pilates, and kickboxing. Users can select their preferred trainer, schedule, and location, whether it's their home, a park, or a fitness center. The trainers, who are individually interviewed, screened, and background-checked, bring all necessary equipment to the sessions.
The company's business model is based on providing on-demand, customized fitness experiences. In 2016, Handstand raised $1 million in a funding round backed by investors including the startup studio Science and Reebok. This funding was intended to support the expansion of its operations from its initial launch cities of New York City, Boston, Los Angeles County, and Orange County into new markets. A partnership with Reebok also provided Handstand's trainers with access to the ReebokONE instructor network.
Keywords: on-demand fitness, personal training app, mobile fitness, in-home workouts, certified personal trainers, yoga, boxing, Pilates, kickboxing, customized fitness, fitness marketplace, flexible workouts, concierge fitness, personal coaching, fitness on-demand, private training, workout app