Handipoints

Handipoints was a digital platform that combined a virtual world for children with a practical chore and reward system for families. The company was established in 2007 by Viva Chu. Chu, who did not have children at the time, was inspired by a simple chore chart on a refrigerator, which led him to conceptualize a system to motivate kids by linking real-world responsibilities with engaging virtual rewards. The platform targeted children aged 6 to 12.

The core of the business was a free-to-use online service where parents could create and manage chore charts. Children would complete assigned tasks, such as homework or household chores, to earn "handipoints." These points functioned as a virtual currency within the platform's world, called HandiLand. In HandiLand, each child was represented by a customizable "Cool Cat" avatar. The points they earned could be redeemed for virtual goods like clothes and furniture for their avatar's home, or to access games and movies. This model aimed to teach children about saving and responsible habits in an interactive environment. The platform also offered printable worksheets and craft ideas.

Revenue was generated through a freemium model. While the basic chore chart and access to HandiLand were free, the company likely monetized through premium features or subscriptions, a common model for such platforms. The company secured $1.02 million in funding from investors including CRV and Felicis Ventures. In October 2009, Handipoints was acquired by Slide, a social gaming company.

Keywords: virtual world for kids, online chore chart, family reward system, children's educational games, parenting tools, virtual currency for kids, kids allowance management, avatar customization, gamified learning, responsible habits for children, HandiLand, Cool Cat avatar, parental controls, digital rewards, children's online community, Viva Chu, Slide acquisition, CRV, Felicis Ventures, freemium model