Hamul

Hamul Inc. operated as a software company focused on enhancing the social experience within the gaming community. Founded in 2019 by Hendri, Brina Lee, and Joshua Li, the firm was based in Walnut, California. It developed a platform that provided video, voice, and sound overlay software, allowing gamers to better connect and communicate while playing. The core product was a downloadable software for Windows that enabled users to overlay their webcam video and utilize custom soundboards, known as a sound wheel, directly within various games. This technology was designed to integrate with popular titles like League of Legends, Valorant, and Counter-Strike, as well as streaming software such as OBS, by acting as a third-party overlay. The platform's objective was to create a more immersive and shared experience for both gamers and their streaming audiences.

The company's business model was centered on providing these communication tools directly to the gaming community. Prior to its acquisition, Hamul secured funding from institutional investors, including Leaf Ventures, Mantis VC, and F7 Ventures. A significant portion of its early user base consisted of players from the Roblox platform, which highlighted a natural alignment between the two entities. This synergy culminated in Hamul's acquisition by Roblox Corporation, which was finalized on April 1, 2022. The deal, valued at approximately $19.3 million in cash and stock, saw the Hamul team integrated into Roblox. Following the acquisition, the team's focus shifted to developing new social connection and matchmaking tools to empower users within the Roblox ecosystem to build and strengthen friendships.

Keywords: gaming communication, social gaming, sound overlay, voice overlay, game overlay software, gamer communication tools, soundboard, streaming tools, multiplayer gaming, online community, Roblox acquisition, video game tools, social connection, in-game chat, voice wheel, emote wheel, party chat, matchmaking tools, player interaction, live streaming