Hampshire County Cricket Club

Utilita Bowl, located in Southampton, is a premier event venue and leisure destination that offers a wide range of services and amenities. The venue is known for hosting cricket matches and is home to the Hampshire Cricket Board, which is responsible for developing grassroots cricket in the county. Utilita Bowl also features BEEFY'S by Lord Botham, a bar and restaurant that celebrates British cuisine with top-quality seasonal ingredients. Additionally, the Hampshire Wellbeing Centre, situated within the Utilita Bowl, provides a variety of one-on-one services and group classes aimed at promoting health and wellness. The venue serves a diverse clientele, including sports enthusiasts, food lovers, and individuals seeking wellness services. Utilita Bowl operates in the leisure and entertainment market, generating revenue through event hosting, dining services, and wellness programs. The business model focuses on providing a comprehensive leisure experience, combining sports, dining, and wellness under one roof.

Keywords: cricket, event venue, leisure destination, Southampton, British cuisine, wellness services, grassroots cricket, dining, sports, Hampshire.