Halofina

Halofina, operating under PT Akselerasi Edukasi Internasional, is an Indonesian financial technology firm established in 2017. The company was founded in Bandung by Adjie Wicaksana and Eko Pratomo, both alumni of the Bandung Institute of Technology (ITB). Wicaksana's background includes a master's degree in Social Entrepreneurship from the University of Southern California, which fueled his passion for creating a business with social impact, specifically to enhance financial literacy and inclusion in Indonesia. Pratomo brings over two decades of experience from the financial and mutual fund investment industry, having been named "Indonesia's Asset Manager CEO of the Year 2008." Halofina is registered as a Digital Financial Innovation with the Indonesian Financial Services Authority (OJK).

The firm targets Indonesia's millennial generation, particularly young professionals aged 25-35, aiming to simplify financial management, which is often perceived as complex. Halofina operates a digital wealth management application that functions as a virtual assistant, guiding users through financial planning and investment. The platform utilizes a robo-advisory technology to offer personalized recommendations based on a user's financial preferences (such as Sharia or conventional), risk profile, financial condition, and life goals. Users can plan for significant life events like purchasing a car, funding a wedding, or saving for children's education. The application provides features for goal-based investing, portfolio diversification, and real-time performance monitoring.

Halofina generates revenue through a business model that includes commission and subscription fees for its online financial education and consultation features. In August 2020, the company launched "Finaconsult," a feature developed with ZAP Finance that allows users to connect with certified financial planners for services like debt and money management for a fee starting from IDR 250,000 per session. The app integrates with various fintech partners to facilitate investments, including mutual fund distributors like Tanamduit, gold platforms such as IndoGold and Tamasia, and P2P lenders. In November 2019, Halofina secured an undisclosed amount in a pre-Series A funding round led by Mandiri Capital Indonesia and co-invested by Finch Capital, to be used for product development, team expansion, and strategic partnerships.

Keywords: financial planning, wealth management, robo-advisor, fintech Indonesia, investment app, personal finance, goal-based investing, financial literacy, mutual funds, digital gold, P2P lending, Adjie Wicaksana, Eko Pratomo, Mandiri Capital Indonesia, OJK, financial consultation, Sharia finance, investment portfolio, asset management, Indonesian startups