HALO SPORT

HALO Sport operates within the competitive hydration and sports drink market, offering a beverage designed to provide low-calorie hydration. The company was co-founded by Robin Shobin, who also serves as the CEO, and Anshuman Vohra. Shobin, with a background as an investment banker and the founder of a digital media company, identified a gap in the market for a healthy hydration option that was not laden with sugar. Vohra brought his experience as the founder of Bulldog Gin to the venture.

The company's core product is a sports drink formulated with electrolytes, vitamins, and minerals, distinguishing itself by being low in both sugar and calories. This formulation targets health-conscious consumers, athletes, and individuals seeking functional beverages as an alternative to traditional, high-sugar sports drinks. The product's proposition centers on providing effective hydration without the caloric intake typically associated with the category.

HALO Sport's business model is centered on the production and direct-to-consumer sales of its beverages, primarily through its e-commerce platform. It also establishes retail partnerships to broaden its distribution channels. The company generates revenue through the sale of its drink products, available in various flavors. By focusing on a direct-to-consumer approach alongside retail, HALO Sport aims to build a direct relationship with its customer base while capturing a wider market share.

Keywords: hydration, sports drink, electrolytes, low-calorie, functional beverage, direct-to-consumer, e-commerce, beverage industry, wellness, consumer goods