Half Past
Premium hard seltzer with whole ingredients, low sugar, low calories, and effervescent flavors.
| Date | Investors | Amount | Round |
|---|---|---|---|
$4.9m | Seed | ||
| Total Funding | 000k | ||
| USD | 2021 | 2022 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| % growth | - | 203 % | - |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Half Past is a startup that specializes in producing premium hard seltzers made with whole, natural ingredients. Their products are designed to be low in sugar and calories, offering a healthier alternative to traditional alcoholic beverages. The company aims to redefine the concept of refreshment by providing a unique drinking experience that is both delicious and exciting.
Half Past caters to health-conscious consumers who are looking for a refreshing, low-calorie alcoholic beverage. Their target market includes young adults and professionals who enjoy social drinking but are mindful of their health and wellness. The company operates in the rapidly growing hard seltzer market, which has seen significant demand due to its appeal as a healthier alcoholic option.
The business model of Half Past revolves around direct-to-consumer sales through their website, drinkhalfpast.com, as well as distribution through retail partners like Foxtrot and Binny's. They offer a variety pack that includes flavors such as Spicy Lime, Pineapple with Clove, Grapefruit with Rosemary, and Ginger with Turmeric, priced at $24.99 for a pack of 12 cans. This variety pack approach allows consumers to sample different flavors, increasing the likelihood of repeat purchases.
Half Past generates revenue through the sale of their hard seltzer products both online and in physical stores. By partnering with well-known retailers, they increase their market reach and brand visibility. Additionally, their focus on high-quality, whole ingredients and unique flavor combinations helps them stand out in a crowded market, attracting a loyal customer base.
In summary, Half Past is a dynamic startup in the hard seltzer market, offering a premium, health-conscious alternative to traditional alcoholic beverages. Their innovative approach to flavor and commitment to quality position them well for continued growth.
Keywords: premium hard seltzer, natural ingredients, low-calorie, health-conscious, direct-to-consumer, retail distribution, unique flavors, young adults, wellness, innovative.