HaiMi Culture Media

Beijing HaiMi Culture Media Co., Ltd. operates as a technology-driven media firm centered on artificial intelligence applications for the advertising and media industries. Founded in 2014 by Yang Kai, the company initially leveraged the visual imaging technology of its parent entity, the Shinetech Group, to conduct research into video recognition. This endeavor led to the establishment of the Haimi Technology Vision Research Institute in 2015, which began by developing scene-based virtual visual technologies for live sports broadcasts. A significant strategic pivot occurred in 2017 when the company adopted a policy to become a “content scene traffic bank,” fostering deep content collaborations with major Chinese media platforms, including iQiyi, Tencent, Hunan Satellite TV, and Mango TV.

The company's core business revolves around AI-powered brand integration and marketing within video content. It offers a suite of services such as film packaging, 3D title animation, commercial video production, and post-production services. HaiMi's primary offering is an intelligent scene-based ad insertion platform, which utilizes AI algorithms to analyze video content and seamlessly implant virtual advertisements. This technology allows for the placement of ads in television shows, internet videos, and mobile content, making the product the protagonist of the video and the client the director of the advertisement. As a testament to its technical capabilities, HaiMi serves as the exclusive technology supplier for the major video platform, iQiyi. The business model generates revenue through providing these AI-driven advertising solutions and customized vertical scene AI applications to its clients, which include major broadcasters and online video platforms.

Keywords: AI advertising, video recognition, intelligent ad insertion, virtual product placement, media technology, video marketing, scene-based advertising, content monetization, post-production services, brand integration, China Digital Video, iQiyi partner, Shinetech Group, Yang Kai, visual imaging technology, content scene traffic bank, virtual visual technology, film packaging, 3D animation