Hail Merry Snacks

Hail Merry Snacks operates within the food products industry, specifically focusing on plant-based and better-for-you snacks. The company was founded in 2008 by Susan O'Brien, a design graduate with a passion for raw foods that was ignited during a trip to Maui. Inspired by a local raw foods chef, she became fascinated with how plant-based ingredients, particularly dietary fats like raw nuts and organic virgin coconut oil, could create indulgent and energizing treats without processed ingredients. O'Brien, who comes from a line of small farmers, began experimenting in her Dallas, Texas home, eventually launching Hail Merry to offer well-branded, great-tasting raw food snacks.

The company's business model centers on producing and retailing snacks that cater to health-conscious consumers. Its products are sold directly to consumers via its website and through distribution in thousands of retail outlets, including natural, specialty, and conventional food retailers like Whole Foods Market and Natural Grocers. Hail Merry's target market includes individuals following vegan, gluten-free, and Paleo lifestyles, as well as general consumers seeking indulgent yet healthier snacking alternatives. The company generates revenue through the sale of its premium snack products. Over the years, Hail Merry has secured funding from investors such as Blue Horizon, Montgomery Capital Advisers, Reason Venture Partners, and GroundForce Capital.

Hail Merry's product line consists of refrigerated, plant-based sweet snacks, including Cups, Bites, and Tarts. These products are distinguished by their use of clean, minimally processed ingredients and are certified Gluten-Free, Non-GMO Project Verified, Vegan, and Kosher. The core of the product formulation is the use of healthy fats like organic virgin coconut oil and nuts, which provide a rich, melt-in-the-mouth consistency without dairy or butter. Popular flavors include Dark Chocolate, Meyer Lemon, and Chocolate Peanut Butter. A key milestone for the company was a strategic shift in 2015, which involved reformulating its larger tarts into smaller, lower-calorie "Cups" to appeal to a broader audience, a move that significantly boosted sales.

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