Haifa Group

In the 1960s, the young state of Israel looked to its few natural resources to build its industrial future. The government saw potential in the potash from the Dead Sea and phosphate rock from the Negev region and, in 1966, established a state-owned enterprise called Haifa Chemicals. The mission was straightforward: transform these minerals into valuable products for agriculture. The company quickly became a pioneer, not just in mining resources, but in agricultural science. It specialized in developing potassium nitrate-based fertilizers that were highly efficient and water-soluble. This innovation was perfectly timed with the invention of micro-irrigation systems, allowing farmers to deliver precise nutrients directly to their crops through drip irrigation, a technique that would revolutionize global agriculture. A pivotal moment arrived in 1989 when Haifa Chemicals was privatized, becoming part of Trance Resource Inc. (TRI), a holding company. This transition to private ownership marked the beginning of a major global expansion. Now operating as Haifa Group, the company established subsidiaries around the world, eventually reaching over 100 countries. Haifa Group's strategy was not just to sell fertilizer, but to distribute knowledge, becoming a global source of agricultural data and expertise for millions of farmers. Today, with production facilities in Israel, France, and Canada, Haifa Group stands as a world leader in specialty fertilizers, demonstrating how a government initiative to leverage natural resources grew into a global force for agricultural innovation.