Haier New Energy Technology
Providing services for domestic and foreign households, industrial and commercial users, including photovoltaic and energy storage system development.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | CNY700m Valuation: CNY3.5b | Series A | |
| Total Funding | 000k | ||
Haier New Energy Technology operates as a key division within the Haier Group, a multinational home appliance and consumer electronics company founded in 1984. Haier itself emerged from the struggling Qingdao Refrigerator Co., which, under the leadership of Zhang Ruimin, underwent a significant cultural transformation focused on quality, eventually becoming the first Chinese company to receive ISO 9001 certification. The energy-focused subsidiary, officially named Qingdao Haier New Energy Appliance Co., Ltd., was established in June 2013, with another entity, Ririshun New Energy Technology Co., Ltd., founded in May 2022. In April 2025, Haier Energy secured over €90 million in a Series A funding round from investors including SDIC Capital, CNPC Kunlun Capital, and SAIC Capital China, to accelerate its global expansion, particularly in Europe.
The company functions as a comprehensive service platform for new energy solutions, concentrating on three primary industries: Photovoltaics, Energy Storage Systems, and Power Conversion Systems. It manufactures and sells a wide array of products aimed at both residential and commercial clients, which are distributed through specialized distributors, electrical wholesalers, and utilities. The business model involves both direct sales and providing OEM/ODM services, allowing for flexible cooperation and customized solutions. This strategy aims to reduce costs and accelerate time-to-market for its partners.
Haier New Energy's product portfolio is extensive, including solar panels, hybrid inverters, residential and commercial & industrial (C&I) energy storage systems (ESS), portable power stations, and EV chargers. It also produces various water heating solutions like air-source heat pumps, solar water heaters, and gas water heaters. A central component of its offering is the Smart Home Energy Management Solution, which integrates with the NAHUI Energy App. This system allows users to manage home energy use intelligently, coordinating renewable energy products with smart home appliances through AI algorithms to optimize consumption based on household patterns. The company offers specific solutions like the all-in-one "E-Tower" for home energy storage and a "Balcony Solution" that enables power generation from apartment balconies.
Keywords: renewable energy, energy storage systems, solar panels, hybrid inverters, power conversion systems, smart home energy management, EV chargers, photovoltaic, air-source heat pumps, residential energy solutions, commercial energy solutions, energy management software, clean energy, distributed energy, smart grid, green technology, battery storage, energy efficiency, solar power generation, sustainable energy