Habiteo

Habiteo operates as a digital solutions provider focused on the new-build real estate market, aiming to digitize and streamline the property marketing and sales process. Founded in Paris, France, in 2014 by Jeanne Massa, Denis Fayolle, and Camille Gicquel, the company was established to address the challenges in off-plan property sales. Massa, the CEO, previously served as COO at TheFork (La Fourchette), a successful venture also co-founded by serial entrepreneur Fayolle, who has been involved in numerous startups including ManoMano. Their collective experience in scaling digital platforms was pivotal in shaping Habiteo's strategy.

The firm's primary clients are real estate developers and marketers. The business model is centered on providing a suite of digital tools that enhance the customer journey for prospective homebuyers. Revenue is generated through the creation of these marketing and sales solutions, with pricing for services like 3D modeling for individual houses starting from €1000. Habiteo's core service involves creating immersive 3D digital assets from 2D architectural plans. This allows potential buyers to take virtual tours of properties that are not yet constructed, explore the future residence, and even view the surrounding neighborhood. A key feature is the 3D configurator, which enables buyers to personalize their future homes by selecting from various materials and finishes, with real-time price adjustments based on their choices. This tool serves as a digital substitute for expensive physical show homes.

Beyond visualization, Habiteo provides a comprehensive platform, myHabiteo, which launched in 2018. This platform integrates customer relationship management (CRM) functionalities, allowing developers to manage their marketing and sales activities, track customer interactions, and analyze performance from a single interface. The company also innovated with the "Habiteo Truck," a mobile sales office designed to bring the immersive purchasing experience directly to potential clients. Having raised approximately $13.8 million in funding over three rounds, the company expanded its operations to Spain and Portugal. In June 2022, Habiteo was acquired by Bien'ici, a major French real estate portal, for an undisclosed amount, creating a combined group with a reported turnover of €40 million and 170 employees.

Keywords: real estate technology, PropTech, 3D modeling, virtual property tours, new-build real estate marketing, property sales solutions, real estate visualization, customer relationship management for real estate, digital property sales, off-plan property marketing, Jeanne Massa, Denis Fayolle, Bien'ici, real estate lead generation, 3D configurator, immersive real estate experience, French Proptech, digital marketing for developers, real estate CRM, property technology platform