Haba24

Haba24 is a South Korean e-commerce company specializing in the distribution of educational toys, games, and teaching materials. The company operates the online retail site haba24.co.kr, which serves as a specialized shopping mall catering primarily to educational institutions such as kindergartens, daycare centers, and schools, alongside individual consumers.

The firm is an authorized dealer for several prominent international toy brands, most notably the German-based HABA, known for its high-quality wooden toys and games. In addition to HABA, the platform also distributes products from other well-regarded brands like Ravensburger and Hape. Its business model is centered on direct-to-consumer and business-to-business online sales. Revenue is generated through the sale of a wide range of products, including wooden educational tools, board games, puzzles, and other learning materials designed for early childhood development. The company, represented by Kim Dae-woo, is based in Seoul, South Korea.

Keywords: educational toys, South Korea e-commerce, teaching aids, childhood development, HABA distributor, Ravensburger retailer, Hape toys, kindergarten supplies, daycare materials, wooden toys, online toy store, educational games, school supplies, learning materials