GVE Jinwosi

Golden Voice English Online Education Inc. (GVEOE) is a Canadian-based education technology company providing an interactive e-learning platform for Chinese students from grades one through nine. The company was co-founded by Chinese entrepreneur Kevin Wu and Canadian entrepreneur Bassem El-Rahimy in 2015. Wu, with a background in publishing and education in China, identified a need for Chinese students to improve their conversational English beyond rote memorization for exams.

The company operates on a model that connects North American tutors with students in China via a proprietary online platform, supplementing the students' in-class curriculum mandated by the Chinese government. GVEOE offers a variety of programs including one-on-one and small group lessons, a phonics program, and a 'Free Talk' program for advanced learners, all utilizing GVE-provided teaching materials and resources. Tutors are independent contractors who work from home, providing lessons via video conferencing tools. The business has offices in Toronto, Canada, and Tianjin, China. The service generates revenue through multi-day lesson packages and course packages for its various programs. The platform uses original characters and interactive games to make lessons on English conversation, grammar, and vocabulary more engaging.

Keywords: e-learning, english education, online tutoring, ESL, China education market, edtech, language learning platform, curriculum supplement, video conferencing lessons, North American tutors, K-9 education, phonics, conversational English, online lessons, interactive learning