Gururang
Express yourself with unique and meaningful goods!.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | KRW2.0b | Seed | |
| Total Funding | 000k | ||
Related Content
Gururang operates as a global e-commerce platform specializing in merchandise derived from content intellectual property (IP), primarily targeting the gaming and entertainment sectors. The company, Guru Company, was founded by CEOs Jae Jin Lee and Won Hyeok Choi. Since 2019, it has established itself as a key manufacturer of content IP-based merchandise in South Korea.
The platform's business model revolves around the commercialization of content IP through various services, including manufacturing, crowdfunding, global shipping, and the issuance and payment processing of digital coupons. Gururang partners with prominent IP holders such as Pearl Abyss, Blizzard Korea, Smilegate, and Com2us to create and sell a wide range of products.
Gururang's product catalog is diverse, featuring categories like apparel, collectibles, home and office goods, and gaming gear. The company serves a global customer base, offering products related to popular games and content such as "Diablo II: Resurrected," "Lost Ark," and "Black Desert." This positions Gururang at the intersection of e-commerce and the expanding market for licensed fan merchandise, capitalizing on the dedicated communities surrounding major entertainment IPs.
Keywords: content IP, e-commerce platform, gaming merchandise, character goods, collectibles, global commerce, intellectual property, fan merchandise, crowdfunding, Korean pop culture