Gurudol Studio

Gurudol Studio, which translates to 'Rolling Stone', is a Korean company that researches and develops systems to extend user motivation. Founded on July 16, 2019, by CEO Seomun Seong-su, the company's core philosophy is inspired by the proverb that a rolling stone gathers no moss, symbolizing continuous growth and diligence. The development team consists of veterans who previously worked together for 10 years at Gravity, the first Korean game company to be listed on the US stock market. This team includes former leads from various departments such as production, planning, client and server development, with extensive experience in PC/mobile MMORPGs, VR/AR, and global live services.

The company's primary business involves software development, with a notable project being the 'Yafit Cycle', a home training service developed for Yanadoo, a Kakao edu-tech affiliate. This service combines an indoor bicycle with a virtual riding experience, allowing users to traverse real-world cityscapes on a screen while exercising. It incorporates gamification elements, VOD lectures, and a system that rewards users, effectively blending fitness with entertainment to enhance user retention. Gurudol Studio's technical capabilities include building large-scale databases, using game engines like Unity, implementing motivational techniques through quests, and utilizing deep learning for face recognition and 3D model implementation.

Keywords: gamification, home fitness, motivation systems, software development, virtual reality fitness, user retention, Yafit Cycle, mobile games, Unity engine, interactive training