
Guru Company
Commerce & distribution platform based on game and webtoon IP.
Date | Investors | Amount | Round |
---|---|---|---|
investor investor | €0.0 | round | |
* | N/A | Seed | |
Total Funding | 000k |
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Guru Company, established in 2019, operates as a business-to-business content solutions provider based in Seoul, South Korea. The firm is spearheaded by CEO Wonhyuk Choi, a serial entrepreneur who previously founded and scaled the ad-tech startup Avati. His experience leading platform business operations at Nexon Korea fueled a long-standing ambition to develop a webtoon platform, a vision now central to Guru Company's strategy.
The company's core offering is "Treasure Island" ("보물섬"), a solution that enables businesses to embed webtoon, web novel, and short-drama services directly into their existing applications and websites. This service is delivered via flexible formats like web view, SDK, and API, allowing for straightforward integration without initial setup costs for the client. The business model targets companies with large user bases that are experiencing low engagement. By incorporating this content, clients can increase user visit frequency, extend session durations, and generate additional revenue streams. This approach has proven effective, with a pilot program in a major Korean financial app attracting one million users within a month. Clients include prominent names like Toss, KakaoPay, and Lotte Card.
Before launching "Treasure Island," Guru Company developed "Gururang," an e-commerce platform offering all-in-one merchandise solutions for intellectual property (IP) holders, particularly in the gaming sector. This service covers everything from merchandise planning and production to global distribution, and has served major clients such as Krafton, Nexon Korea, and Blizzard Korea. Building on its expertise, the company secured approximately $1.48 million (KRW 2 billion) in a pre-Series A funding round in 2024 from investors including KNET Investment Partners, Korea Investment Accelerator, and Thnx Ventures.
Keywords: B2B content solution, API platform, user engagement, user retention, in-app content, webtoon service, web novel embedding, SDK integration, content monetization, customer loyalty, digital content distribution, IP merchandise, e-commerce solutions, Wonhyuk Choi, Treasure Island, Gururang, South Korean startup, SaaS, content delivery network