Gummicube
Big Data Anlytics for Mobile & App Store Optimization.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
| USD | 2021 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Company filings or news article
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Gummicube operates as a specialized analytics firm focused on App Store Optimization (ASO). The company was established by mobile industry veterans Dave Bell (CEO) and Anh Nguyen (COO). Their journey began in 1999, co-founding one of the initial mobile game publishers and creating early branded mobile experiences for major companies like Walmart, Disney, and Sony Pictures. This deep experience in mobile content distribution and marketing led to the founding of Gummicube in 2009.
The firm's core offering is DATACUBE, a proprietary SaaS platform that provides real-time mobile market intelligence, consumer trend data, and competitive insights for the iOS and Android app stores. This technology helps marketers and developers enhance app visibility and drive organic downloads by analyzing vast datasets to inform optimization strategies. Gummicube serves a broad client base, from startups such as PlantSnap and Dubsmash to large enterprises and Fortune 500 brands like Microsoft and NBCUniversal. Its business model is centered on a self-service SaaS subscription to the DATACUBE platform, supplemented by enterprise-level managed services that provide clients with dedicated expert support.
The company's formal launch was announced in 2015, supported by $830,000 in seed funding from investors including Golden Seeds and F50 Venture Partners. On June 1, 2022, Gummicube was acquired by Airship, a mobile app experience company. Following the acquisition, Bell and Nguyen became VPs and co-general managers of the Gummicube division within Airship, and all employees joined the new parent company. This merger aimed to create a comprehensive solution covering the entire mobile app lifecycle, from customer acquisition and discovery to engagement and loyalty.
Keywords: App Store Optimization, ASO, mobile marketing, DATACUBE, app analytics, competitive intelligence, mobile market intelligence, user acquisition, keyword optimization, conversion rate optimization, app store search, mobile app marketing, Dave Bell, Anh Nguyen, Airship, mobile entertainment, app launch, big data analytics, SaaS