Guider

Guider operates as a B2B software-as-a-service (SaaS) provider, specializing in a peer-to-peer learning and mentoring platform for large enterprises. The company was established in London in 2017 by co-founders Nick Ross and Simone Casciaroli. Ross, the current CEO, was motivated to start Guider out of a personal frustration in finding a mentor and after witnessing the career impact of mentorship while developing the employee wellbeing platform, Perkbox. His background is in sales, marketing, and scaling employee engagement platforms.

The company's primary offering is a platform that uses AI to facilitate and scale mentoring, coaching, and peer learning programs within organizations. Its AI-powered algorithm can match mentors and mentees based on over 100 parameters, including skills, goals, and location, with a reported matching accuracy of 97.4%. The software is designed to remove manual administration, allowing HR and Learning & Development teams to build and measure tailored programs aimed at enhancing employee engagement, diversity and inclusion, leadership development, and retention. Guider serves a client base of large, global brands, including LVMH, Deloitte, Marks & Spencer, Aviva, and Visa, with a presence in over 95 countries.

The platform's business model is based on tiered subscription plans (Lite, Pro, and Enterprise) that vary by the number of users and access to advanced features. Key features include a learning hub with resources, advanced reporting and analytics to measure ROI, and integrations with other enterprise systems like Microsoft Teams. The software supports various program types, such as 1:1 mentoring, group mentoring, reverse mentoring, and employee resource groups (ERGs). In July 2025, Guider was acquired by Thrive, a learning technology company, in a multi-million pound deal. Despite the acquisition, Guider continues to operate as a standalone entity, with Thrive investing in its product roadmap. Prior to the acquisition, Guider had raised a total of $3.75 million over three seed funding rounds from investors including Fuel Ventures, Founders Factory, and Symvan Capital.

Keywords: mentoring software, peer-to-peer learning, AI mentor matching, employee development, coaching platform, corporate learning, talent development, employee engagement, leadership development, diversity and inclusion, employee retention, enterprise software, SaaS, HR technology, learning and development, career development, reverse mentoring, employee onboarding, skills development, knowledge sharing