Guiato

Guiato operates as a digital platform that aggregates promotional materials from various retailers, functioning as a key intermediary between consumers and offline stores in the Brazilian market. The company was introduced in São Paulo in July 2012, with Samuel Artmann as its founding CEO. The venture was established as part of the Bonial International Group's global expansion, which replicated its successful German kaufDA business model in several countries. Key investors at its inception included the Bonial International Group, Flavio Jansen, the former CEO of Submarino, and A5 Investmentos, led by Paulo Humberg.

The core of Guiato's business is to provide a geolocalized web and mobile platform where consumers can find and browse digital versions of local retailers' promotional flyers, catalogs, and special offers. This service enables users to compare prices and discover promotions from a wide array of stores, including major retailers like Lojas Americanas, Walmart, and Extra, before making in-store purchases. The platform is designed to bridge the gap between online search and offline commerce, driving foot traffic to physical retail locations. For its retail clients, Guiato offers a targeted advertising solution that leverages geolocation to distribute their promotional content digitally, aiming to increase the effectiveness of their marketing spend and ultimately boost in-store sales.

Guiato's service is accessible via its website and mobile applications for iOS and Android devices, allowing users to search for specific products, categories, or stores. The platform compiles offers from over 2,000 retailers, presenting hundreds of new flyers daily across various sectors such as supermarkets, electronics, and fashion. Revenue is generated by charging retailers to feature their geolocalized advertisements and promotions on the Guiato platform and its network of partner sites. This model provides retailers with a measurable way to reach consumers at the critical moment of purchase decision-making. The parent company of Guiato's Spanish equivalent, Ofertia, indicates a business model that also incorporates coupons and discount codes to further incentivize consumer purchases.

Keywords: digital flyers, retail promotion, geolocalized advertising, O2O commerce, online to offline, Brazilian retail, mobile coupons, digital catalogs, shopper marketing, local offers, price comparison, in-store traffic, retail marketing, Bonial International Group, Samuel Artmann, Flavio Jansen, A5 Investmentos, kaufDA model, location-based offers, digital circulars