Guest of a Guest

Guest of a Guest operates as a digital media company centered on the documentation of high-society events and the cultural influencers who attend them. The company was founded in May 2007 by Rachelle Hruska and Cameron Winklevoss. Hruska, who had a degree in psychology, moved to New York City in 2005 and initially worked as a nanny before taking a position at a capital management firm. Her experience blogging about the city's nightlife led to the creation of the company. The name "Guest of a Guest" was conceived by Hruska after observing that many party-goers in the Hamptons were not homeowners but were attendees staying with others.

The firm's business model is rooted in providing editorial content, a curated social calendar, and extensive event photography, effectively creating a large, searchable photo directory of attendees. This content targets a readership interested in the social scenes of major cultural hubs. Operations are concentrated in New York, Los Angeles, Washington, D.C., and the Hamptons, with a network of international contributors covering events like Paris Fashion Week and Art Basel. Revenue is primarily generated through advertising and sponsored content, leveraging its access to an affluent and influential audience. The core service is its website, which serves as a social blueprint, offering users behind-the-scenes glimpses into exclusive events.

Initially launched to cover New York City, the platform expanded its reach to the Hamptons in 2008 and Los Angeles in 2010. Winklevoss, an Olympic rower and co-founder of other tech ventures, provided the initial impetus to turn Hruska's blogging hobby into a full-time business. In 2012, Hruska acquired Winklevoss's stake, becoming the sole owner and continuing to serve as CEO. Under her leadership, the company broadened its coverage to include a wider range of global cultural events. By 2009, the site was reportedly receiving approximately two million monthly page views.

Keywords: digital media, event coverage, society news, event photography, social calendar, Rachelle Hruska, Cameron Winklevoss, New York society, Hamptons social scene, Los Angeles events, Washington D.C. parties, cultural influencers, nightlife blog, luxury lifestyle, high society, party reporting, photo directory, sponsored content, editorial content, celebrity events, socialite news