Guangzhou Jimi Biotechnology
International skincare group for the Southeast Asian market.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | CNY20.0m | Seed | |
| Total Funding | 000k | ||
Guangzhou Jimi Biotechnology Co., Ltd., founded in 2020, is an international skincare company focused on the Southeast Asian market. The firm integrates global formula research and development, production, sales, and customized services. Its business model is centered on cross-border e-commerce, primarily leveraging platforms like TikTok Shop to reach consumers. The company's flagship brand, Gmeelan, offers a range of skincare products that combine natural plant extracts and scientific ingredients, with a particular focus on solutions for dull skin repair.
Since its inception, Jimi Biotechnology has successfully completed three rounds of financing, with the most recent pre-Series A round led by AC Ventures and Lightspeed China Partners. These funds are allocated towards product R&D, expansion of the global supply chain, and talent acquisition. The company has achieved significant traction, ranking as a top seller in the cross-border skincare category on TikTok Shop multiple times and becoming a benchmark case for brand growth on the platform in the Philippines. As of July 2023, its brand Gmeelan had established 13 stores across Southeast Asian countries including Thailand, Malaysia, Vietnam, Indonesia, the Philippines, and Singapore.
The core team consists of professionals with experience from established companies such as Tencent and Procter & Gamble. The company is headquartered in Guangzhou, China, and operates under various names in different regions, including Gmee Technology in Hong Kong and Singapore.
Keywords: skincare, cosmetics, Southeast Asia, cross-border e-commerce, beauty products, Gmeelan, TikTok Shop, direct-to-consumer, skincare solutions, dull skin repair, natural ingredients, global supply chain, beauty tech, online retail, consumer goods