Guangzhou Beile Food
An innovator and promoter of the diversified development of China's condiment industry.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | CNY20.0m | Series A | |
| Total Funding | 000k | ||
Related Content
Established in June 2009 by founder and CEO Zhang Ming, Guangzhou Beile Food Co., Ltd. operates as a specialized developer and manufacturer of Western-style compound sauces. The company has positioned itself as a comprehensive provider, integrating research and development, manufacturing, and technical consulting services for the food industry. Zhang Ming, a graduate of Southwest University with a degree in Food Science, brings 18 years of industry experience and a background as a serial entrepreneur to the firm, with a specific focus on food raw material research and product development.
The firm's business model is centered on the business-to-business (B2B) market, supplying high-quality sauce solutions. It serves a diverse client base that includes industrial bakeries, chain bakery stores, catering services, and new retail channels across China. Revenue is generated through the direct sale of its proprietary products. The company has successfully secured funding to fuel its growth, including an A-round in March 2021 and a subsequent A+ round in August 2022, which raised tens of millions of RMB, led by T-Rex Capital and Delicious Investment.
Guangzhou Beile Food offers a distinct product portfolio under brands like Beile (倍乐), Chun Gong Fu (纯功夫), and Jiang Duo Mei (酱多美). Its core offerings include pastry sauces, custard sauces, cheese sauces, and various salad dressings. These products are key ingredients for a wide range of applications such as cakes, breads, mochi, and cookies. A key differentiator for the company is its focus on using authentic ingredients; for example, its cheese sauces are made with over 38% imported real cheese, and its fruit jams use real fruit rather than artificial flavorings. This commitment to quality ingredients allows the company to cater to the mid-to-high-end segment of the Western-style sauce market.
Keywords: Guangzhou Beile Food, Western-style sauces, compound seasonings, B2B food solutions, sauce manufacturer, custard sauce, cheese sauce, salad dressing, bakery ingredients, food industry supplier, Zhang Ming, T-Rex Capital, Delicious Investment, Chinese food tech, baking solutions, pastry fillings, food manufacturing, high-tech enterprise, condiment industry, food raw materials