GTRIIP

GTRIIP (now also known as Trevo.ai) is a digital identity software provider founded in 2014 by Maxim Thaw Tint, Haung Siheng, and Myo Lwin. The company, with headquarters in Singapore and San Francisco, was born from the founders' frustration with repetitive, paper-based registration processes during travel. CEO Maxim Thaw Tint, a Stanford University graduate with a background in data warehousing, identified a gap in the hospitality market for a more streamlined identity verification process, pivoting from a broader concept of document-less travel to focus specifically on hotels.

The company operates on a software-as-a-service (SaaS) model, targeting the hospitality and commercial property sectors. Its primary clients are hotels, ranging from boutique establishments to major international chains like Park Hotel Group and Dusit Thani Laguna Singapore, as well as serviced offices and co-working spaces. Revenue is generated through this subscription-based service, which is designed to be affordable and scalable without requiring significant capital expenditure on hardware from clients.

GTRIIP’s core product is a patented, web-based platform that facilitates contactless check-in. The system uses artificial intelligence, machine learning, and computer vision to allow guests to check in remotely. A guest can click a web link, enter their details, and take a selfie, which the system verifies against their passport photo using an AI-powered engine. This process significantly reduces check-in time, in some cases by as much as 70-80%. For properties with compatible door locks, the software can also issue a mobile key directly to the guest's smartphone, allowing them to bypass the front desk entirely. The platform integrates with hotel Property Management Systems (PMS) and, in Singapore, with the Tourism Board's E-Visitor Authentication (EVA) system. All data is protected with end-to-end encryption to ensure security and compliance with data protection regulations.

Since its inception, GTRIIP has achieved several milestones, including raising US$1 million in a Series A round from M1 and securing an undisclosed Series B funding in February 2020 from investors including KDDI Open Innovation Fund, Accord Ventures, and Keppel's Kepventure. The company has facilitated over one million check-ins and serves over 30,000 hotel rooms and office access points globally. Initially focused on using smartphone biometric sensors like Touch ID, the technology has evolved to a web-based selfie verification system, broadening its accessibility. The company is now focused on expanding its presence in the Asia-Pacific region and diversifying its product line to other commercial properties for tenant and visitor access.

Keywords: digital identity verification, contactless check-in, hotel technology, SaaS, biometrics, facial recognition, property management system, hospitality automation, mobile key, guest experience, PropTech, access control, AI verification, smart hotel, document-less travel, visitor management, self-check-in, guest authentication, hospitality software, Maxim Thaw Tint