Grupo Salta

Grupo Salta, formerly known as Eleva Educação, stands as Brazil's largest basic education group, operating a substantial network of schools across the country. The company's genesis traces back to 2013, originating from the merger of the Pensi and Elite school networks in Rio de Janeiro. A pivotal moment in its conception occurred at the wedding of Bruno Elias, then a former student and teacher at Pensi. Inspired by a conversation with his former directors about scaling the school's impact, Elias, who had a background in the financial markets, was persuaded to lead the new educational venture.

The company operates by acquiring and integrating established school brands, preserving their local identity while implementing a centralized management structure and a culture of academic excellence. Its business model focuses on expanding its network through strategic mergers and acquisitions, targeting schools with strong local reputations. Revenue is generated from the tuition fees paid by over 140,000 students across more than 200 school units. The group serves students from preschool through high school, offering a robust curriculum designed for exceptional academic results and intensive preparation for university entrance exams and military contests.

A key component of Grupo Salta's offering is the LIV (Laboratório Inteligência de Vida), a socio-emotional learning program implemented across its schools to support students' personal development. The company has undergone significant transformations, including postponing an IPO, selling its teaching systems division to Arco Educação, and acquiring over 50 schools from Vasta, part of Grupo Cogna. In 2022, the premium school segment was sold to the international educational group Inspired Education, leading to the rebranding from Eleva to Grupo Salta. Under the leadership of CEO Bruno Elias, the group continues its aggressive expansion, particularly in key markets like São Paulo, with plans to invest significantly in growing its network of schools.

Keywords: K-12 education, private school network, Brazilian education market, school acquisition, educational services, basic education, socio-emotional learning, academic excellence, Pensi, Elite, Coleguium, Bruno Elias, Arco Educação, Vasta, education management, school administration, South America education, LIV, Laboratório Inteligência de Vida