Grouping

Based in Makati, Philippines, Grouping was an e-commerce venture that operated as an online group buying platform. The company was founded in 2022 and aimed to innovate within the retail sector by allowing users to purchase a wide selection of products, ranging from fashion to home decor and handmade crafts.

The business model was centered on a group buying mechanism, a popular e-commerce strategy designed to offer products at reduced prices by aggregating multiple buyers. The platform also presented an opportunity for users to earn money by participating in these buying groups, adding a social commerce element to its operations. The company's target market was online shoppers looking for deals across various product categories.

In November 2022, Grouping secured $30 million in a Series B funding round. Despite this financial backing from notable investors, the company has since ceased operations. As of February 2024, the company is listed as out of business, indicating its operational journey was short-lived.

Keywords: online group buying, e-commerce platform, social commerce, consumer goods, fashion, home decor, group purchasing, online retail, direct-to-consumer, Philippine startup, collective buying, discount shopping, community purchasing, e-commerce deals, online marketplace, retail technology, customer aggregation, bulk buying