Groupe WebRivage - OptinCollect

Groupe WebRivage operates as a specialist in digital advertising and lead generation, headquartered in Meyreuil, France. The company was founded in 2009 by Aurélien Pasquier and two other partners with technical backgrounds. Pasquier, an entrepreneur since his early twenties with a master's degree in information technology, established his first IT and marketing firm in the early 2000s before creating WebRivage. He remained a shareholder after a management transition in 2021 that saw Romain Cambien, the former technical director, become CEO. This transition also involved bringing in regional investment fund Tertium Croissance as a minority shareholder to support a new growth phase.

The core business of WebRivage revolves around solving complex marketing and recruitment challenges for its clients. It leverages its expertise in data collection, website publishing, database management, and traffic generation to acquire qualified prospects and boost sales for businesses. The company's business model is centered on performance-based digital acquisition strategies, including cost-per-lead models for services like turnkey contest promotions. It serves a diverse client base of over 500 active customers, including prominent names like Bouygues Telecom, AS Monaco, and Spartoo, and operates in France, Italy, and Spain.

WebRivage's primary service is OptinCollect, a solution designed for data collection and online marketing. OptinCollect provides clients access to a database of millions of qualified, opt-in contacts for targeted marketing campaigns via email, SMS, and other channels. The platform offers various lead generation methods, such as co-registration, sponsoring, collection retargeting, and affiliation. A key feature is its strict adherence to data privacy regulations like GDPR, ensuring complete traceability of user consent, which is collected, timestamped, and stored for transparency. The company manages 100% of its collection sources, which include a network of proprietary and partner sites, allowing for rigorous quality control and the delivery of validated, fresh leads to its clients.

Keywords: lead generation, digital marketing, data collection, customer acquisition, OptinCollect, performance marketing, data marketing, co-registration, email marketing, SMS marketing, affiliation, lead qualification, GDPR compliance, Aurélien Pasquier, Romain Cambien, digital advertising, prospect recruitment, data hygiene, marketing campaigns, customer engagement