Groupe Bertrand

Groupe Bertrand stands as a significant French enterprise in the hospitality, restaurant, and distribution sectors, founded in 1997 by Olivier Bertrand. Hailing from a family of Auvergne brewers who moved to Paris to open restaurants, Olivier Bertrand's entrepreneurial journey began after a formative three-year stint in banking where he managed restaurant and cafe accounts. This experience proved foundational to his career. He opened his first restaurant in 1991 before establishing the group that bears his name.

The company's business model is structured around two primary, independent divisions: Bertrand Hospitality and Bertrand Franchise. Bertrand Hospitality manages a portfolio of high-end and luxury establishments, including Parisian restaurants and brasseries, tea rooms like the historic Angelina, and luxury hotels such as Relais Christine and Saint James Paris. Bertrand Franchise operates as a platform for developing restaurant brands through franchising agreements. This division's revenue model relies on franchise fees and royalties. The group serves a wide range of clients, from casual diners to luxury consumers, through its diverse brand portfolio.

Groupe Bertrand has demonstrated a consistent growth strategy centered on strategic acquisitions and the development of master franchises. A pivotal moment was in 2013 when the group acquired the master franchise for Burger King in France. This was followed by the significant acquisition of the Quick fast-food chain in 2015, which facilitated a rapid expansion of Burger King by converting many Quick locations. The company has continually expanded its portfolio by acquiring other groups and brands, such as Groupe Flo (including the Hippopotamus chain) in 2017, Léon de Bruxelles in 2019, the street food brand Pitaya in 2022, and most recently securing the master franchise for Le Paradis du Fruit and Hanoï Cà Phé in October 2024. This acquisitive approach has allowed the group to operate across various market segments, from fast food to traditional brasseries and luxury dining. The company also has a real estate division to manage its property assets and a beverage distribution network.

Keywords: restaurant group, hospitality, franchise management, food and beverage, brasseries, casual dining, fast food, luxury hotels, restaurant acquisition, Olivier Bertrand, Burger King France, Hippopotamus, Léon, Pitaya, Angelina, Parisian restaurants, food service distribution, multi-brand restaurant operator, master franchise, European hospitality, catering, theme restaurants, street food concepts