Groovv

Groovv operates as a comprehensive point-of-sale (POS) and business management solution provider, primarily targeting small to medium-sized retail merchants. The brand was launched in May 2014 by Total Merchant Services (TMS), a company established in 1996 with a significant history in payment processing. In 2017, Total Merchant Services, including the Groovv brand, was acquired by North American Bancard (NAB), a major player in the payment solutions industry. This acquisition positioned the combined entity as one of the largest merchant acquirers in North America.

The business model centers on providing integrated hardware and software to facilitate payment processing and store management. Revenue is generated through the sale of hardware bundles, software subscriptions, and transaction fees from payment processing. To use the POS system for credit card transactions, merchants are required to have a merchant account with the parent company. Groovv's core offering is a suite of products designed to enhance operational efficiency for small businesses. This includes the Android-based Groovv Register software and various hardware options like the Groovv POS All-in-One, a stationary terminal, and the Groovv POS Flex, which offers mobility with a detachable tablet and card reader. The systems are equipped to handle a variety of payment methods, including EMV chip cards, magnetic stripe cards, and NFC contactless payments such as Apple Pay and Samsung Pay.

The platform provides essential functionalities like inventory tracking, sales reporting, and management of taxes and tips. A key feature is the integration of marketing tools. The PassMarket Lite tool, included with the POS systems, enables businesses to create loyalty programs and send smartphone-based offers to customers. An advanced version, PassMarket Advanced, is available for an additional fee and offers more robust features like a coupon publisher and order-ahead options for restaurants. Groovv also provides an API for developers to integrate EMV and NFC payment acceptance into their own software applications, keeping sensitive card data out of the scope of their POS software and simplifying compliance.

Keywords: payment processing, point-of-sale, POS systems, small business solutions, merchant services, credit card processing, EMV, NFC payments, Total Merchant Services, North American Bancard, Groovv Register, retail management, inventory management, customer loyalty programs, mobile marketing, transaction processing, POS hardware, payment gateway, merchant account