Groopit

Groopit is an enterprise Software-as-a-Service (SaaS) provider aiming to disrupt the collaboration software market by creating a new category called "crowdsolving". The company was founded in 2018 by CEO Tammy Savage and CTO John Vert. Both founders are former Microsoft executives; Savage spent over two decades at the tech giant, where her frustration with inefficient data collection from frontline teams sparked the idea for Groopit. Vert also had a long tenure at Microsoft and spent five years at Valve.

The company's core business revolves around a platform designed to crowdsource real-time data and insights from employees. This model is aimed at enterprise clients and intends to replace what the company terms "ad-hoc data chaos" with a streamlined workflow for gathering intelligence on sales, competitors, customer satisfaction, and strategic initiatives. By simplifying data sharing down to a few taps, Groopit enables leaders to make faster, more informed decisions based on quantitative insights from the field. The platform is monetized through subscriptions, and its clients include major enterprises like The Home Depot, Guidant Financial, and Mosaic.

Groopit's platform functions as an AI-powered engine that turns employees into a network of human sensors. It integrates with existing enterprise systems such as Microsoft Teams, Slack, and Salesforce, allowing employees to report information directly from the tools they already use. This data is then aggregated, structured, and analyzed to reveal patterns and actionable insights. The system uses AI for various functions: "Extractive AI" enhances the real-time data shared by employees, while "Generative AI" helps identify patterns within the collected datasets. The company provides over 50 customizable data models for specific use cases like competitive intelligence, retail execution, and improving customer satisfaction. Groopit emphasizes its enterprise-grade security, including SOC 2 Type II certification and HIPAA compliance options.

Since its inception, Groopit has secured significant funding to fuel its product development and market expansion. After a pre-seed round of $2 million in October 2021, the company raised a further $3.5 million in a seed round on May 18, 2023, led by WestRiver Group. This brings its total funding to over $9 million, with backing from investors like Cercano Management, Tapas Capital, Voyager Capital, and Vulcan Capital.

Keywords: crowdsolving, employee intelligence, data crowdsourcing, real-time insights, enterprise SaaS, collaboration software, frontline data, business intelligence, competitive intelligence, operational intelligence