GroCart
GROCART is a smart B2B wholesale food & grocery marketplace that makes it easy for suppliers to sell and deliver their products to small businesses like groceries and supermarkets.
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GroCart, a B2B e-commerce platform, was founded in the UAE in 2021 by the husband-and-wife team Hussein Hosni and Nesma Zaghow. Hosni, with a background as a sales and marketing professional, and Zaghow, an experienced engineer, identified a gap in the market for a digital solution to streamline the procurement process for small to medium-sized grocery stores.
Their platform was designed to digitize the traditionally manual and fragmented ordering process between grocery retailers and fast-moving consumer goods (FMCG) suppliers. GroCart provides a mobile application that allows retailers to browse a large catalog of products from various suppliers, compare prices, and place orders for delivery. This model offers greater convenience, price transparency, and efficiency for the retailers. For the suppliers, the platform provides access to a broader market of small retailers that were previously difficult to reach. The company