Grisbee

Grisbee is a digital wealth management firm launched in 2016 that provides a comprehensive 360° experience through a dedicated advisor, premium investments, and a proprietary online tool. The company was co-founded by Maxime Camus, Emmanuel Collineau de Meezemaker, and Frédéric Billot de Lochner. Grisbee was developed by the company Finansemble, which had previously launched Défiscalisator, a tax exemption simulator, in late 2014. In October 2016, Crédit Mutuel Arkéa invested 3 million euros into the startup.

The platform enables users to aggregate all their financial accounts and investments into a single, secure interface. This includes bank accounts, long-term savings like life insurance and retirement plans, real estate holdings, and alternative investments such as cryptocurrencies and crowdfunding. By connecting to hundreds of financial institutions, the tool automates the process of tracking and managing assets, eliminating the need for manual spreadsheets. Beyond simple aggregation, Grisbee offers a complete wealth assessment, analyzing the diversification, performance, and risk of a user's portfolio. It also provides simulators for income tax, property wealth tax (IFI), inheritance costs, and savings capacity.

Grisbee operates on a B2C and a B2B model. For individual clients, the platform provides personalized recommendations based on their investor profile and financial goals. The company's revenue from this segment is generated through commissions from financial products subscribed to by users, while the tool itself is free to use. In 2019, Grisbee expanded its services to the B2B market, offering its platform as a white-label or API solution to financial investment advisors, banks, and other financial institutions. This B2B offering allows partners to customize and integrate Grisbee's features, such as asset aggregation and online subscription journeys, into their own systems.

Keywords: wealth management, financial planning, asset aggregation, investment platform, robo-advisor, fintech, personal finance, portfolio management, tax optimization, retirement planning, inheritance planning, digital wealth, SCPI, life insurance, real estate investment, financial advisor, B2B fintech, white-label financial platform, API financial services