Gridly

Gridly AB is a Swedish company that provides a cloud-based content operations platform designed to streamline the management of digital assets for global audiences. Founded in 2022 by Christoffer Nilsson and Mattias Wennerholm, both former game developers, the company was born from their firsthand experience with the inefficiencies of managing multilingual content. Wennerholm, the CTO, recalls using a mix of tools like Google Sheets which led to disorganized data, a problem he noted was prevalent even in large gaming companies. Nilsson, a serial entrepreneur with over 25 years in the games industry, transitioned from CEO to Chief Product Officer in late 2024 to focus on platform development. Anna Albinsson, a leader with experience in digital transformation and SaaS, was appointed as the new CEO to steer global strategy.

The company's core offering is a collaborative, spreadsheet-style platform that functions as a single source of truth for content, connecting development, design, and localization teams. It addresses the entire content lifecycle, including planning, creation, localization, quality assurance, publication, and maintenance. The platform is particularly aimed at industries with high volumes of multilingual content, such as gaming, but is expanding its reach to FinTech, MedTech, and other SaaS sectors. Clients include major names like Rovio, Scopely, and Warner Bros. Games. The business model is subscription-based, with pricing determined by the tier of usage, the number of user seats, and the specific modules required: a Content Management System (CMS), a Translation Management System (TMS), and a Computer-Assisted Translation (CAT) tool.

Gridly's platform is designed to handle diverse digital assets, including text, images, audio, and video, all within a single interface. Key features include version control, granular access controls, real-time collaboration, and automation capabilities. It integrates with external tools and services, such as memoQ, and supports API connections for custom workflows, allowing teams to manage content updates without direct developer intervention. The system is built to handle the increasing complexity and volume of content driven by AI, positioning itself as a critical infrastructure for content operations. In April 2024, Gridly secured $2.6 million in a seed funding round from investors including a major global games company, Subvenio Invest, and Rendered.VC to fuel further platform development.

Keywords: content operations, localization, translation management, game development, collaborative platform, multilingual content, digital asset management, SaaS, content workflow, API integration