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Griffin Technologies operates in the financial technology sector, providing a real-time contextual marketing and data analytics platform. The company primarily serves community banks, credit unions, and fintech companies, helping them connect with targeted customers through personalized and engaging messages. Griffin Technologies leverages advanced technologies like geofencing and geo-targeting to enhance customer relationships and drive sales. The business model revolves around offering subscription-based services to financial institutions, enabling them to increase sales and improve customer engagement. Revenue is generated through these subscriptions and additional service fees for advanced features. Griffin Technologies focuses on small businesses, particularly those impacted by the COVID-19 pandemic, and aims to support them in building better customer relationships. The company operates across the United States, providing solutions that adapt to the changing landscape of the banking industry.

Keywords: contextual marketing, data analytics, community banks, credit unions, fintech, geofencing, geo-targeting, customer engagement, sales increase, subscription-based.