Greetabl

Greetabl operates as an e-commerce platform focused on the personalized gifting market. The company was co-founded in St. Louis by Joe Fischer and Zoë Scharf, with a public launch in October 2015. Fischer, the CEO, brought a strong financial and operational background to the venture, having previously worked at Goldman Sachs and Ernst & Young. His idea for the company stemmed from personal experiences, including a solo backpacking trip around the world that highlighted the importance of relationships, and a desire to send more meaningful wedding gifts than just a card and a check. Scharf, the Chief Product and Brand Officer, provided the creative and design expertise, holding a BFA from Washington University in St. Louis and experience in brand strategy.

The company's core product is a patented gift box that unfolds into a personalized greeting card. This model directly targets what the founders identified as the "Gifting Gap"—occasions where a simple card feels insufficient, but traditional gifts like flowers are too expensive or impersonal. The business operates on a direct-to-consumer model through its website, where customers can select a gift box design, customize it with personal photos and a message, and choose a small, curated gift to include inside, such as candles, candy, or gift cards. The price point for most gifts is positioned between $20 and $30. Greetabl handles the entire process, from assembly to direct shipment to the recipient, boasting an industry-leading turnaround time of one to two business days.

In addition to individual consumers, Greetabl is expanding its services to the corporate gifting market, allowing businesses to send personalized gifts to clients and employees. The company has secured approximately $1.68 million in funding over several rounds, including a notable $1.5 million Seed II round in 2017 led by PinPoint Holdings. This capital has been allocated towards platform development, team expansion, and marketing efforts. Greetabl is a graduate of the Capital Innovators accelerator program and has received support from various investors including Arch Grants and the Missouri Technology Corporation.

Keywords: personalized gifting, e-commerce gifts, custom gift boxes, corporate gifting solutions, online gift delivery, direct-to-consumer gifts, photo gifts, curated gift items, greeting card gift box, St. Louis startup, Joe Fischer, Zoë Scharf, memorable gifts, affordable presents, relationship marketing, customer appreciation gifts, employee recognition gifts, thoughtful giving, occasion gifting