GreenWizard

GreenWizard

Building Product Management Solutions.

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Early VC
Total Funding000k
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GreenWizard, Inc. was a software-as-a-service (SaaS) company founded in 2007 by Adam Bernholz. The idea originated from Bernholz's personal experience and challenges while trying to build a net-zero energy home on a remote island, which highlighted the difficulty in researching and sourcing green building materials. With a background in venture capital and a JD/MBA from UNC-Chapel Hill, Bernholz identified a market need for a streamlined platform to connect architects, engineers, and contractors with manufacturers of sustainable building products.

The company developed a web-based platform designed to simplify the building material selection and management process for the green construction industry. It served design and construction professionals by providing a comprehensive database of building products, which grew to include over 150,000 products from more than 1,500 manufacturers. This platform allowed users to search for materials based on specific environmental attributes like regional content, recycled content, and volatile organic compound (VOC) levels. For manufacturers, GreenWizard offered a channel to market their products directly to professionals engaged in sustainable projects, providing analytics and real-time interaction capabilities.

A key feature of GreenWizard's offering was its workflow solution for Leadership in Energy and Environmental Design (LEED) projects. The company became a technology partner with the U.S. Green Building Council (USGBC), allowing its platform to integrate directly with LEED Online. This integration enabled users to manage project data, assess LEED credits, and streamline the documentation and certification process, saving time and reducing costs associated with green building. The business model was based on providing these collaboration and workflow tools to the design and construction community, while manufacturers could utilize the platform for marketing and sales. After several years of operation and raising approximately $6.3 million in funding, the assets of GreenWizard were acquired by UL.

Keywords: green building materials, sustainable construction, LEED certification, building product management, SaaS, construction technology, Adam Bernholz, USGBC partner, LEED Online integration, environmental building products, sustainable materials database, AEC software, construction project collaboration, green product specification, building information modeling, embodied carbon, lifecycle assessment, green building workflow, construction material sourcing, UL Environment

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